If your company has a social media presence, it is critical that the messaging is clear, and the account is monitored and active. What message do candidates get when they find examples like the ones below?
I guess Disney doesn't really want to talk to you.
"Let's talk!" (nah, let's ignore social media)
<chirp> <chirp> the crickets quietly chirp.
Hire IT Jobs online? That is so 2012.
To be fair, there are many, many companies doing good work online engaging with prospective candidates and keeping their social recruiting presence active.
